What is a digital strategy?
A Digital strategy is a form of strategic management and a business answer
or response to a business question, often best address of a part of an overall
business strategic.A digital strategy is a form of strategic management and a business answer
or response to a digital question, often best addressed as part of an overall
business strategy.
This is setting the goals and creating the plan to get traffic and
conversions. It’s all a big test of empathy. As with all marketing, the better
you know your audience, the more likely you are to succeed.It helps if you have done some sales or customer service work. This puts
you in touch with your prospects hopes, fears, pain points and questions they
need to have answered.
BENEFIT OF DIGITAL MARKETING STRATEGY:-
• Digital strategy is cheaper, faster and easier to track that traditional marketing. You can easily connect with others. It cost little, comparatively to talk to people online, especially if you have their contact details email address, and you can track what is actually going on with people engaging with your marketing place a lot more effectively.
- It is the growing number of social media users
and more people shopping online, digital marketing is
slowly becoming a necessity.
- Improved
SEO Capabilities
Reduce Cost :-
Any business can develop it online market strategy for very little cost than old traditional marketing.
Easy to measure :-
You can measure real time performance of your digital marketing
which Clearly helps you help to measure what is working or not ?
ABC approach - Always
be collecting (a collection of digital tools and content).
- Social Market logy
There are few things I came to know so far that we have to
keep in mind for Digital Marketing Strategy.
1. Brand Maintenance: Having a presence
2.Community Building: Share a passion for the
category in which you are interested.
3.Influence Marketing: Identify, Monitor and Follow ,
than engage with them
4.Thought Leadership: Create and Share to enhance the
credibility and expertise