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How Digital Marketing Has Changed the Market Place

The Role of Websites: The primary role of websites has been to establish a space in the digital

marketplace. With the increasing penetration of devices that have moved from atop desks to the palms

and then on to the wrists, the display space has been increasingly lowered. This has only accentuated

the role of mobile app development from a very passive one to a more pronounced interaction. Mobile

apps are an extension of the websites that have got customized to suit the small display screens of the

more portable devices. With a varied level of customization possible, the role that traditionally was taken

up by the websites has now been transferred to the apps.

How Marketing Changes: The techniques of marketing have to keep pace with changes in the market

place as well as the evolving technologies. As devices get smaller and more predominant, features like

mobile app development only makes these changes more pronounced. The ability to produce targeted

apps that would cater to the needs of most people in the market ensures a ready and targeted consumer

segment, which can easily be influenced. As always technology has only made delivery of messages and

topics in a cost effective manner. The wider adaptation of newer and more digital medium only brings

down the cost per unit of goods sold. This brings about greater economies that would directly translate

into better efficiencies of operation.

The Role of Mobile: Today, there is not a place that has not been covered by mobile telephony

technology. Each person is now identified by the mobile number that he possesses. The wide spread

use of mobile phones has only ensured that mobile app development activities takes the centre stage in

activities involved with branding and other related publicity pursuits. Most enterprises that depend on the

market place now lay emphasis on the creation of a mobile app as much as the website. The increased

penetration of apps has only made the market place a more level place for both the small sized

enterprises as well as larger corporations. With very little to set apart the big players from the smaller

operators, the mobile app is indeed a great leveler.

Technology into the Future: As cost of acquisitions of mobile phones and more compact electronic aids

gain market place, it is going to be increasingly dominated by technology. This technology gets only

cheaper with the wider adoption of the same in everyday activities. The massive scales of operation

made possible ensure a giant and unified market that would transcend physical and political boundaries.

Thus, it would lead to a single and unified market that would need more technological innovations to

function, contributing immensely to the development of devices and applications. Even the most remote

of places would have been covered by the use of technology that aims at making a unified market. Even

the tiniest of operations would need to adapt to the medium like getting to use SEO expertise to establish

a business. It is those businesses that have refused to adapt and change that would get laid by the side.

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