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4 August 2016
- Digital Gateway
How Digital Marketing Has Changed the Market Place
The Role of Websites: The primary role of websites has been to establish a space in the digital
marketplace. With the increasing penetration of devices that have moved from atop desks to the palms
and then on to the wrists, the display space has been increasingly lowered. This has only accentuated
the role of mobile app development from a very passive one to a more pronounced interaction. Mobile
apps are an extension of the websites that have got customized to suit the small display screens of the
more portable devices. With a varied level of customization possible, the role that traditionally was taken
up by the websites has now been transferred to the apps.
How Marketing Changes: The techniques of marketing have to keep pace with changes in the market
place as well as the evolving technologies. As devices get smaller and more predominant, features like
mobile app development only makes these changes more pronounced. The ability to produce targeted
apps that would cater to the needs of most people in the market ensures a ready and targeted consumer
segment, which can easily be influenced. As always technology has only made delivery of messages and
topics in a cost effective manner. The wider adaptation of newer and more digital medium only brings
down the cost per unit of goods sold. This brings about greater economies that would directly translate
into better efficiencies of operation.
The Role of Mobile: Today, there is not a place that has not been covered by mobile telephony
technology. Each person is now identified by the mobile number that he possesses. The wide spread
use of mobile phones has only ensured that mobile app development activities takes the centre stage in
activities involved with branding and other related publicity pursuits. Most enterprises that depend on the
market place now lay emphasis on the creation of a mobile app as much as the website. The increased
penetration of apps has only made the market place a more level place for both the small sized
enterprises as well as larger corporations. With very little to set apart the big players from the smaller
operators, the mobile app is indeed a great leveler.
Technology into the Future: As cost of acquisitions of mobile phones and more compact electronic aids
gain market place, it is going to be increasingly dominated by technology. This technology gets only
cheaper with the wider adoption of the same in everyday activities. The massive scales of operation
made possible ensure a giant and unified market that would transcend physical and political boundaries.
Thus, it would lead to a single and unified market that would need more technological innovations to
function, contributing immensely to the development of devices and applications. Even the most remote
of places would have been covered by the use of technology that aims at making a unified market. Even
the tiniest of operations would need to adapt to the medium like getting to use SEO expertise to establish
a business. It is those businesses that have refused to adapt and change that would get laid by the side.
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