Digital sale plays a critical role in
shaping consumer buying behavior. From researching products and services
through online reviews before making purchase decisions to price- shopping,
taking advantage of digital coupons and online discount, finding local
deal in the real world and calling local businesses directly from a digital ad
using click to call capabilities, digital media has changed dramatically in the
past several years.
Beginning as static
advertisements akin to their print counterparts, digital media has become
interactive, adaptable, consumer -centric advertising that meets
consumers across touch points and caters to in the moment needs and desire
.Google refers to this as micro-movements and has based many recent
improvements to the AdWords platform on enabling advertisers to meet consumer
in these micro -moments.
A sale is the exchange of commodity or money as the price of a good or services.
The sales department would aim to improve the interaction between the customer and the sales facility or mechanism like website and salesperson. As sales is the forefront of any organization, this would always need to take place before any other business process may begin.
Sales management would break down the selling process and then increase the effectiveness of the discrete processes as well the interaction between processes.
Digital sales are the art and science which is create the demand in the market. it through we can consume our time and take a good decision. It has number of opportunity in the market and option.
We can say it is optional and create a new market and new customer.