Email Marketing Software in India

The Internet is the strongest source of communication and nobody can disagree on that. There are various ways to grow and strengthen your business using the internet and digital gateway. One of the easiest, simple, convenient, cost-effective, fast and effective way is email marketing. It has become one of the most popular ways of marketing. It lets you connect you to your customers via digital gateway whenever you want. There are a lot of Email Marketing Software in India that will help you reach your customer using email via a digital gateway and grow your business and customers.

How does email marketing work?

• You can keep your customers updated about new offers, product updates, and new services by sending them information in form of email newsletters, brochures, simple emails and survey questionnaires. However, simply sending them emails may not work or get you the desired results.

• As a business, you need to ensure that your customers are happy to receive your email and do not consider it as a spam mail. If they consider your emails as spam, it can damage your brand image rather than doing any good.

• Hence it’s extremely critical that you handle the email marketing well. It’s very difficult to restore the customer’s faith in your brand if they stop trusting you. They may unregister from your mailing list or stop reading the emails from you. There are Email Marketing Software in India that will help you manage this.

  
  
  

How can you make email marketing effective?

• No one including you and me would want to be bombarded with unwanted irrelevant emails. It can be very annoying to see such emails in your inbox. As a business, you don’t want your customers to consider your email as a spam or unwanted annoying email. You would like them to look forward to your emails.

• The reader would be interested in reading your email only if you send them information that is relevant to your service and useful for them as well. It must connect with the customer and engage the customer by gaining their attention, more importantly, trust. So it’s important to choose your target audience cautiously. Also if possible try to keep a different database for different campaigns.  

• The frequency of your communication is one of the most important factors that can make it effective or ineffective. Too frequent emails can turn off the customer and less frequent email may let them forget you. If an email that had impressed the customer initially is sent repeatedly, it will become ineffective.  

• You need to send the emails at an optimum interval that keeps the customer engaged and intrigued. As a customer, we do keep waiting for special festive offers and discounts. Emails during the festive seasons or time when you expect the customers to buy your product can be welcomed by the customers. The email sent during this period will attract more customers and improve your sales.

• The design layout, content and language on email is equally important to make the customer wait for your newsletters. An interesting offer with a poor design and layout will never catch an eye of the consumer. Similarly, a poor content with excellent design is useless. It’s important to maintain a balance of design, content, and language while sending a campaign newsletter, brochure, email or survey.

  
  
  

The scope of email marketing and email marketing software in India.

• India has a largely young and internet using population. This has attracted a lot of companies to reach out consumers via a digital gateway.  In India, there has been a steady increase in a number of small manufacturers, retailers, and resellers using the internet as a medium of selling their goods directly and indirectly. This is because of the easy access and huge market potential.

• There are world’s leading online shopping and trading portals like Amazon, eBay who promote their services through email marketing and rely on the digital gateway for their business. So you can imagine the power of email and online marketing.

• Email marketing if done manually can be very tiresome and time-consuming. Also tracking and responding to the response from the customer is very difficult. This doesn’t mean that you shouldn’t use the most powerful medium of marketing.

• Now to simplify the process, there is software available that helps you connect to your prospective customers through the digital gateway. These are the email marketing software or platforms, this is the tool that will make email marketing easy for you.

• The email marketing software helps you from designing to the distribution of your email newsletter. They provide you the framework to create a newsletter using different templates, designs, fonts, and graphics. Once you have created the newsletter it helps you send it to your customer via a digital gateway.

• Some advanced software also has advanced feature. They offer you automation which automatically sends the emails at specified intervals like daily, weekly or monthly based on the campaign you want to run.

• Some of the software also is designed to send reminder emails as well. This feature is very effective and popular amongst all of the online shopping portals like Amazon, Flipkart, goibibo, etc If a customer has shown interest in a product or has added the product to the basket but doesn’t complete the purchase. The system will automatically send an email to the customer to encourage the customer to finish the order. This helps you to convert the leads into a sale that you may have lost otherwise.

  
  
  

How to get the email marketing software in India:

• You can affiliate with email marketing through their website online. Before you sign-up, It’s important to do a research about the services. Also, check the reviews of the other clients who have used their services.

• The cost varies on number and type of emails you want to be sent and the features included. There are different packages available and you can choose the one that suits you to reach your customer and helps you grow your business.

• You can choose one or more email marketing software, the objective is to reach the customers through the digital gateway to increase your customers and sales.