What is search engine optimization

What is search engine optimization

SEO,What is search engine optimization,
What is SEO ?

Search Engine Optimization is a process to increase and visibility your website, or business. This is a strategies, techniques and tactics to used increase the visibility through organic way, and it’s used to increase the a lot of visitors to a website by obtaining a high ranking in the Search Engine Result Page(SERP)


01.  White Hat Technique:

The White hat technique is used to optimization strategies, techniques and tactics that believe on an audience to opposed to search engine completely follows search engines policies, white hat technique is refer to improve your online performance on search engine result page. Its means to follow rules and regulation (guideline) search engines policies.

02.  Black Hat Technique: 

The Black hat technique is use to aggressive SEO strategies, techniques and tactics, this technique does not follow search engine guideline, that is called Black Hat Techniques

How SEO Work ?

Search engine have 2 major function:

01. Crawling and index

02.  Providing search users with a ranked list of the website to most relevant database store in server.

Crawling and indexing: the crawler allow the search engine automated robots to reach the many billions of interconnected documents on the web, the billions of documents, pages, files news, videos and media on the world wide web,

Once the engines find these pages ,they decipher the code from them and store selected pieces in massive database to be recalled later when needed for a search query, then search engine companies have constructed data center all over the world.

Providing answers: providing answers to user query, most frequently through list of relevant pages that they 

Benefits of SEO

01. Increase traffic in your website: top position on the search engine result page and get a more traffic.

02. ROI (Return of investment) SEO Provide tactical result from different different channels

03. Cost effective:

04. Increase site equality

05. Brand awareness

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