Digital marketing is one of the way of advertizing the products or service using digital technologies for Example, advertizing mediums that might be use as part of digital marketing strategy of business that include promotional efforts made via internet, social media, mobile phones etc.  

 Around 3 billion or around 40% population of the world using internet via multiple channels like social media and wide range of sites. Suppose to buy and return the products from any of the ecommerce website easily with less cost in compare to buy the products from shops and many other benefits like we can get the information about the discount on a particular product of a particular ecommerce websites from social media like facebook and from another website from the business point of view scalability of the business can be very high it is passable to expanded business as much as want because it's coverage area is almost whole planet, the good news about the digital marketing is it's growing exponentially in India and another part of the world when we talk about the advertisement of products then social media coming to mind in today world.

Social media has become one of the biggest platforms for advertisement of products, it is called Digital advertising. Digital advertising is also called Internet marketing. Digital advertising, also called Internet advertising, is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs. Digital marketing is facilitated by multiple channels, as an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely.

 Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels, used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest,  Instagram, Google+, etc.) To market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.