Pro's & Con's of Digital Marketing

Pro's & Con's of Digital Marketing

pros and cons of digital media marketing
As it is a well-known fact that what we call 'marketing' has undergone substantial changes over the recent years, and the key role in this transformation has been played by internet. Digital Marketing uses the Internet to deliver promotional marketing messages to the end users.It includes search engine optimization (SEO), content marketing, inbound marketing, social media marketing, pay-per-click, affiliate marketing, native advertising, marketing automation, online PR and e-mail marketing.
  • One of the key advantages is that it removes all geographical limitation from the practice of buying and selling. It allows an unlimited global reach at on outstandingly lower cost.
  • It connect your business much more effectively with targeted customers.
  • It delivers better result and revenues than traditional marketing channel.
  • It  can be customized or personalized based on the profiles and other consumer behaviors your targeted audiences exhibit.
  • The World Wide Web never sleeps and so does Internet marketing, allowing business with little resources to sustain a physical 24-hour operations to compete in the digital marketplace using Internet marketing tools that can run virtually 24 hours a day and 7 days a week.
  • The problem of security and privacy is the issue of lack of trust on the part of customers which has been recognized a great challenge on the way of online marketing growth.
  • A particular campaign can easily be copied by a competitor, with utter disregard for the legal ramifications their actions.
  •  A single post or tweet that defames or give erroneous claims and negative feedback about your products or services can scar and ruin your Internet reputation for a long time.
  • Lastly, not all people have the idea of Digital marketing, therefore prefer to choose the products that they can actually touch before they purchase.

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